Have you seen this commercial? I dig it.
"By uniting Book People like you, Reading Is Fundamental (RIF) is igniting a movement to get books to kids who need them most. Join us.www.bookpeopleunite.org
MissionGetting books and literacy resources to kids who need them most
Company OverviewReading Is Fundamental (RIF) prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most.
Founded in 1966, RIF is the nation's largest children's literacy nonprofit organization. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4 million children with 15 million new, free books and literacy resources each year.
For more information about RIF, visit us at www.rif.org. "